Utilize Twitter To Build Your Google Search Perceivability
Twitter can be an extremely effective tool for numerous brands – if used correctly. This article will show you how to use Twitter in a way that will help improve your Google rankings.
Twitter has become an effective marketing platform for businesses due to its ability to help brands connect with customers, build relationships, and promote their brand.
By integrating pictures and links to products or services, store locations, contact information, special offers, and much more into tweets, brands can communicate vital information quickly.
The key to success on Twitter for businesses lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics into tweets.
Brands that want to improve their visibility on search engine results pages (SERPs) should take the time to learn about and implement effective Twitter marketing tactics.
In this article, we’ll share some basic tips to help you get the most exposure for your tweets.
Your Brand Identity & Awareness
So first, let’s talk about two important concepts for your brand: identity and awareness. To get started, let’s do a quick exercise.
Search your brand name on Google. What comes up?
You’re seeing Google’s Twitter carousel in action. This feature allows you to see a variety of tweets from different people in one place.
Browsing through a brand’s recent tweets can be a great way for users to get to know them better.
And it also gives you the unique opportunity to control what appears in search results when users search for your brand name. That’s a big deal!
How often do we get the chance to control what users see in search results?
Rarely. So if you don’t have a carousel appearing for your brand yet, this article provides some helpful tips.
In addition to promoting your brand to potential consumers, content marketing is an effective way to build awareness, strengthen thought leadership, and humanize your brand.
When you share interesting and valuable content that your audiences will find useful, you’re able to connect with them in a more authentic way. This is why it’s so important to show your personality in your content.
It’s also essential to make sure that your tweets align with your brand messaging and overall business mission.
How to Use Twitter carousels?
Use Twitter carousels to your advantage by filling them with relatable and relevant content.
There are many ways to make your brand stand out on Twitter. But here are a few of the most effective methods:
1. Find Trendy Topics
Twitter is a powerful tool that can help you reach new audiences while continuing to engage your current ones. Make sure your tweets are timely, exciting, and trendy to grab attention and hold it.
See what’s going on in your industry. Is there a new product or event coming up? Use Twitter to create engaging copy and images to reflect that, e.g. through a Twitter carousel.
2. Deliver Content That Users Want
When creating content for your audience, it’s important to ensure that it is not only trendy, but also extremely relevant.
Keep in mind their everyday challenges and main responsibilities, and ask yourself what they would want to learn more about.
Why do they enjoy our products or services? Highlighting these aspects in a carousel will help keep your audience engaged.
3. Notice Different Records and Urge Different Records To Make reference to You
Make sure you’re regularly engaging with key publications, thought leaders, and influencers in your space on Twitter.
Find things you have in common or aspects you can collab on to help get your content in front of new audiences.
These interactions will also add more authenticity to your brand when people see someone they recognize using a product or engaging with a brand they follow.
4. Represent Your Image Message
The goal of your tweets should be to make sure your audience understands your brand and why they should care.
To do this, include targeted keywords and a clear call to action. This will help grab their attention and keep them engaged.
5. Remain Active & Build Your Following
It’s essential to keep your audiences engaged by remaining active on Twitter and all your social media accounts.
Relevancy and value are key when tweeting, so make sure every tweet counts!
We know how important social media legitimacy is for Google rankings.
Google filed a patent to help identify fake social media accounts in order to reduce clutter and increase the validity of followers.
Even though this is interesting, the focus should be on building a following and establishing a more vast audience.
This will increase the likelihood that users know your brand and will trust and click on your content in search results.
6. Promote Content
Creating a long-term Twitter strategy to distribute and promote content is essential for success on the platform.
This requires more than just sharing content on a daily or weekly basis – promoting evergreen content, or brand-specific content, over a month or even a year will help increase visibility on social media and in search results.
7. Upgrade Your Virtual Entertainment Bio
Your brand’s Twitter bio is one of the most essential aspects to optimize for Google, not just because it’s the first thing people will see when they visit your profile, but because your Twitter profile often appears on the first page of Google search results.
You want to make sure that your bio accurately describes your brand and mission so that you make a good first impression with new users.
As you can see, Twitter can be a powerful tool to help grow your audience and establish your brand’s authority on the platform.
And if you’re looking to improve your visibility on Google search, a Twitter strategy can be an effective way to do that.